In 1928, style innovator Vidal Sassoon was born in London. His career was built on crafting modern hairstyles based on simple, geometric shapes that were easy to maintain and recreate. Sassoon has since been a driving force in the direction of commercial hairdressing, as well as lending his name to US health and beauty giant Procter & Gamble, for a range of hair styling products and accessories.
During the 1980s, the Vidal Sassoon name spread across the United States as well as the UK through salon franchising. These salons specialised in providing the type of style, cut and colour application that set Sassoon apart from his contemporaries in the world of beauty and fashion. The salon chain, in combination with a cutting-edge line of accessories and styling products, have made Vidal Sassoon one of the world’s leading names in hair care. Today, the majority of the salons are in the process of being rebranded to carry just the Sassoon name – this follows a change of ownership for the chain.
Popular hair styling tools by Vidal Sassoon include tourmaline straighteners, ionic diffusion hair dryers, ionic belly rollers, simple curling tongs, precision clippers and the innovative 600-Watt hair styler with four different attachments to meet virtually any hair requirement. Vidal Sassoon name also appears on a solid collection of professional-quality brushes, combs and even vanity mirrors. The Sassoon line up of quality hair care products is just as diverse.
Finding a selection of Vidal Sassoon products online is relatively easy – the brand’s reputation for quality and cutting-edge style means Vidal Sassoon products can be purchased from nearly all major retailers both online and in the high street. When looking for popular Vidal Sassoon hair products online, aim to buy from retailers with flexible return and exchange policies so you can swap the product for another if it doesn’t live up to your expectations. Also, be on the lookout for shipping discounts to maximise your online savings.
© Hair Styling.org.uk 2007.
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