John Frieda

Already a successful London-based hair dresser, John Frieda became a household name in the early 1990s when he introduced a product that caused a revolution – Frizz-Ease Serum. Frizz-Ease was a Godsend for people with hair that simply won’t lie flat, whether it’s curly or straight. Frieda’s Frizz-Ease Serum won scores of accolades from fashionistas, stylists and ordinary people for providing a long-sought-after solution to one of the biggest hair problems known to man – frizzy hair, that only gets worse in the damp. Then, to cap it all, Frizz-Ease was named ‘product of the decade’ by InStyle magazine.

Following hot on the heels of the success of Frizz-Ease, Frieda worked to come up with an innovative range of shampoos, conditioners and styling products to bring out the best your hair can be. The majority of these products are designed to enhance your hair colour, such as Brilliant Brunette, Radiant Red and Sheer Blonde conditioners and shampoos.

A new collection of colour-based John Frieda products is the Luminous Colour Glaze range – all designed to be easy-to-use and deliver the results similar to those you’d get from a salon in the convenience of your home. Other popular John Frieda products for common hair concerns are Dream Curls Curl Perfector, the Volume collection aimed at improving the look and feel of fine hair and of course, the legendary Frizz-Ease serum.

If you’re interested in shopping for John Frieda products online, you’ve got plenty of options. In addition to the online shops for major high street chains, a number of hair styling product supply boutiques carry John Frieda’s products at a significant discount – particularly if you’re prepared to buy in bulk. Seek out shops with a solid reputation, ask about their return policy and be on the lookout for shipping discounts to maximise your savings.