A relative newcomer to the world of hair care, GHD has certainly taken the scene by storm in recent years. With celebrity followers like Gwyneth Paltrow and Jennifer Aniston, it’s easy to understand the buzz around the brand. Initially launching in the UK with a lone styling tong shortly after the turn of the century, the GHD name today stands for a legendary quality and sought-after excellence few other brands can compete with.
GHD styling irons are only part of the story. The company, headquartered in California, have gone on to introduce the world to a truly fashionable selection of hair care and styling products. GHD provide a simple four-step system, with products to Cleanse and Nourish, Protect, Style and Finish. Additionally, GHD have an enviable range of brushes, made from innovative ceramics to decrease frizz and protect your hair while you’re getting your style on.
What’s more, GHD’s legendary stylers are available in a variety of sizes and finishes to suit your needs. Also, seasonal variants, like the current Hot Pink Styler, are available to promote fashionable causes, like Breast Cancer Awareness. The popular GHD IV styler curls and straightens with ease – it has digital controls to boost your success, as well as advanced ceramic elements to promote a static-free finish. It goes without saying that GHD products cost a little more than the average hair styling aide – but, the old adage “you get what you pay for” seems to ring true.
Believe it or not, GHD products are fairly easy to find online – but discounts are few and far between, though available to savvy shoppers. When looking for GHD hair styling products online, be careful who you buy from – like all high fashion products, GHD is a popular target for counterfeiters, so buy from merchants who are willing and able to vouch for the authenticity of their merchandise.
© Hair Styling.org.uk 2007.
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