In the 1990s, a little-known Australian company called Sabre Group started distributing salon products in the UK. The products carried the brand Fudge, and offered young men a new approach to personal grooming – their own line of hair products, particularly a sticky styling clay known as Shaper. Fudge was already popular in Australia and New Zealand – and it’s launch in the UK was a smashing success, spurred on by the popularity of Grunge fashion and that “just rolled out of bed” look.
Though the majority of Fudge’s inaugural products were geared toward young men, the range today includes a wide variety of hair care and styling products for both sexes. Today’s Fudge range includes a full selection of hair care and styling products, such as: the Fudge Beach Bum collection, including shampoos, conditioners and creams designed to enhance the sun’s natural lightening potential; the Fudge Unleaded collection is designed to help you get control over your damaged hair; popular styling products like Fudge Putty, Fudge Erekt and Fudge One Shot; and, of course, Fudge Paintbox for adding a splash of colour to your look
It might come as a surprise, but Fudge has even expanded to include a limited range of hair styling aids. The majority of popular Fudge styling tools have been designed for professionals – so they produce great results with ease. Among the most popular Fudge hair styling tools is the Fudge Limited Edition Straightening Iron with titanium coated plates, variable temperature settings and integrated comb teeth.
Fudge products are available from high street salons as well as a variety of online boutiques and salon supply sites. When you’re shopping for Fudge hair styling products online, watch for bulk shipping discounts, as well as special bonuses for multiple purchases to maximise your savings. A word of caution – Fudge products are extremely popular, which means they’re a little more expensive than other Salon brands and therefore can be subject to counterfeiting, so always buy from reputable sellers to avoid disappointment.© Hair Styling.org.uk 2007.